SMS Advertisement

 Bulk SMS Advertising: Tips for Effective Campaign

Bulk SMS advertising works best when it’s offer-based promotion. You may offer free products, bonus, discounts, gifts, lower prices, etc. Something that would get response from the target audience. It should be straight to the point, with a request for their action – either to call, text back, visit your store, website, sign up, or order home delivery.


Best Use Secret:

Each SMS should be limited to one offer. If you are offering discounts and at the same time free gifts, promote each offer with a separate text. Also note that different customer group responds to different offers. Students for example would respond easily to free gifts, while parents would respond more to discount offers. Send the right offer to the right customer base.


Enjoy High Response Rate With SMS Advertising:

 For high response rate, increase the number of times the offer is sent – using the message schedule feature you can schedule the message to be sent three times within a week to the same group of recipients. Space them appropriately to give room for surprise each time they get the message. The reason is, the first time it may seem too good to be true. The second time may resolve any doubt they may have felt the first time. While the third time in a row may convince them to try it out.


Demand A Response:

The best SMS advertising offer is the one that demands a response from the recipient. After all there is a purpose for sending out the sms advert. So get them to respond to it. Be calm and at the same time persuassive about it in a way to win their trust and motivate them to respond. It's not enough to make an offer, get them to buy the offer. If one message wont do it, try sending out the message multiple times. Have a plan that works each time you use SMS advertising.


Be Serious & Corporate:

Avoid using text abbreviations. Inasmuch as 160 characters per text page may seem too small for your message, avoid abbreviations or shortening your words. Not everyone understands them. Of what use is your message if you are misunderstood. Rather use good phrases to explain your offer. Or increase your text to two or three pages if you need to explain your offer more appropriately. However, you will be charged extra for additional pages. If it will help you make your offer more explainable, go ahead and pay for the extra pages. You can also direct your recipients to your website or fan page on Facebook, Yookos or twitter.


 Time Is Money:

 More so, choose the right time to send out your messages, depending on when and how you want your customers to respond. Most people are not ‘shopping-ready’ on Mondays. Fridays are usually ideal. Choose your timing wisely, depending on your kind of offer. Use time bound offer to get instant response. If people know that the offer is for a period of time they would respond timely to get it. Also, there are many things demanding for money from people and if you don'tush them a little with tempting time-bound offers they would postponed yours to do it later. So, make them buy now!


 Know Who Read Your Message:

 Feedback is very important. It helps you rate the effectiveness of your sms advert messages, and to know what appeals to your customer base more. Our professional SMS feature helps you give out coupon codes to your customers to use at your store to obtain discount. This will help you rate your ad response rate from the number of coupons that is redeemed. Feedback also lets you know those who are really interested in your offer to enable you follow up on them with more offers. so, add your store phone number at the end of each SMS message for callback.


What's Good Brings Back Results:

Finally, a good SMS advert is one that makes a time targeted offer with the intent to surprise and compel the recipient to respond immediately. To get recipients to respond immediately you must target those who are ready and willing. Target only those whose chances of getting what you offer is high, those who want what you offer and are willing and ready. Result is everything. You will never appreciate all your effort if the result is not good enough. There is nothing like half good. If its not good, then it's bad. Go for good results.


SMS PARO - SMS Advertising Team:

 You can request that our in house advert team help you in your SMS advert free of charge. We can help you plan your SMS advert, down to implementation. We can also help you get active phone numbers within a specified region. We are your SMS advertising partner you don't have to pay for. Just email us at (This email address is being protected from spambots. You need JavaScript enabled to view it.) with your request and we will be glad to look into it. Also, you can just drop us a quick mail from the contact us page.


An Application Programming Interface (API) is one way to connect to SMSParo's Core Messaging Platform. This provides an easy, efficient and flexible option to integrate with your website / application, facilitating auto-generated SMS Text messages to be delivered to the intended recipients mobile phones. This method does not require SMSParo's Software Platform at your Enterprise/Data Center site.

Who Can Use it?

Are you a developer thinking of integrating sms alert or phone verification code into your application? We got the answer. Through our robust API, you can interface your website, application or system with our sms gateway by using our HTTP API.

You will be able to send SMS and also check your balance with our API.


To Send



To check Balance



1. recipient : The destination phone numbers. Separate multiple numbers with comma(,)

3. username: Your account username on

4. password: Your account password on

5. sender: The sender ID to show on the receiver's phone. This could be the name of your organisation or business name.

6. message: The text message to be sent

7. balance: Set to true only when you want to check your credit balance


Sample PHP Script to send SMS with API

//Declare a function that does the does the sending

 function httpRequest($fields, $sendpage){
    $curl = curl_init($sendpage);
    curl_setopt($curl, CURLOPT_POST, true);
    curl_setopt($curl, CURLOPT_POSTFIELDS, $fields);
    curl_setopt($curl, CURLOPT_RETURNTRANSFER, true);
    $result = curl_exec($curl);

//Compose the sms and call the function with the required parameters

        $sendpage ="";
        $sendsms ="username=myusername&password=mypassword";
        $sendsms .="&sender=SMSPARO.COM";
        $sendsms .="&recipient=".$pno; //Assuming that $pno is the variable name that holds the phone number
        $sendsms .="&message=";
        $sendsms .="YOUR LOGIN CODE: $code . THE CODES EXPIRES IN 60 SECONDS";
        httpRequest($sendsms, $sendpage); // Call the functions and pass the parameters

The values that could be returned are



2904=SMS Sending Failed

2905=Invalid username/password combination

2906=Credit exhausted

2907=Gateway unavailable

2908=Invalid schedule date format

2909=Unable to schedule

2910=Username is empty

2911=Password is empty

2912=Recipient is empty

2913=Message is empty

2914=Sender is empty

2915=One or more required fields are empty



For Instance:

On success, the following code will be returned

OK 40 08060678106,08059780551


i.e OK<space>no of sms credits used<space>gsm numbers that failed

where 40=no of sms credits used

and 08060678106,08059780551 are the 2 numbers that failed.



Call 08060678106, 08157665321

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